Proof has been leading the office interiors front in Asia Pacific, and they are now introducing a consumer centric concept store with luxury labels like Poltronau Frau, Capellini, Knoll, Gandia Blasco, Vitra amongst others.

With the new showroom in place, there was a requirement to give a new look to their corporate image, along with an online e-commerce store. We developed a “serious but not serious” approach to the brand. One can clearly identify Proof with furnishing upon the first glance. The rest of the communications came together like a well designed living room.