Highly-acclaimed photographer Roy Zhang wanted an interactive website and direct mailers that reflect his innovative and unconventional creative style.

For Roy’s collateral design, the challenge was to develop a direct mail piece to be sent to prospects, all within a limited budget. Our solution was to produce a decal sheet with his contact details pre-cut. This allowed Roy to customize each envelope, not to mention pasting the stickers on just about anything in his house. For the website, the navigation was designed to be minimal but intuitive enough for the average user. It was the FWA in 2004. Visit www.royzhang.com