Once upon a time, a boy met a girl to create a subtly androgynous look. The boy is called Al, who likes tailoring with a masculine edge, the other’s Alicia, who fancies all things flirty and feminine. They’re actually the same person, the schizophrenic mind of a local fashion designer, who approached ohplay to produce a brand identity and online presence for her label: AL&ALICIA.

Keeping the logo straight and with the use of simple typographic styling, we addressed her unconventional story into a single mark. We also used a neutral palette of whites, grays and creams, and juxtaposed them against black – the dual persona of her brand. This idea of duality was also carried over to her print collaterals as well. The main interactive website features a fullscreen video in Flash, and the online store a custom built e-commerce engine tailored to her needs.