BBDO Singapore came up with a campaign to show the strength contained in every bottle of Baron’s Strong Brew and commissioned various creatives to convey that message. This is our interpretation.
Projects In Illustration Category
Maternity Exchange
A brilliant idea in maternity wear realised. Our role was to provide the logo, brand identity, in store graphics, sales kit and develop the interactive website to detail Maternity Exchange’s bold concept. Know a friend who’s expecting? Visit www.maternityexchange.sg
National Museum Of Singapore
After an external revamp of their space, the next goal of the National Museum was to increase the awareness of its membership scheme open to both public and corporate bodies.
Nike Asia Pacific – Windrunner Campaign
We helped in the relaunch of the iconic 80’s windrunner jacket. From the visual identity, official interactive site, packaging, in-store experience to viral video campaigns, we pretty much conceptualized and developed the whole works for this regional exercise. Unfortunately the website is now defunct.
Record Sleeve Design
Being DJs ourselves, buying vinyl has always been a big part of our lives. It’s been both a pleasure and honour to have worked with so many great talents from around the world on their sleeve artwork. Below are a sample of some of our favourite sleeve’s we’ve had the pleasure of working on.
Marcus Intalex: Pole Dancer/Konspiracy (Blindside)
Dan from Blindside Records in the UK approached us to design the sleeve for an upcoming Marcus Intalex 12″ titled Pole Dancer and Konspiracy. With titles like that, we were only too happy to do up some FBI style classified graphics for the artwork. Our starting point was to get inspiration from classified goverment documents and take it’s theme and turn it into something we could use. Thanks to our fax machine, we managed to degenerate our hand assembled imagery to what you see on the final sleeve art. The result was a cost effective sleeve printed with only 1 colour on raw card to maintain it’s analogue low-fi feel.
Royalefam / SBTG
The year 2009 saw the undeniable expansion of the Royalefam empire, we promptly jumped at the chance to produce a business card for Mark Ong (SBTG) that reflects the opulence of his brand. With his U.S based target audience in mind, we proposed the idea of having his cards in the form of US$1000 bills. The response has been tremendous and the Royalefam team, we’ve been told, have since poured bags full out of their hotel suite while on tour for effect.