Once upon a time, a boy met a girl to create a subtly androgynous look. The boy is called Al, who likes tailoring with a masculine edge, the other’s Alicia, who fancies all things flirty and feminine. They’re actually the same person, the schizophrenic mind of a local fashion designer, who approached ohplay to produce a brand identity and online presence for her label: AL&ALICIA.
Projects In Interactive Category
Personal portfolio site for Singaporean creative director Ashidiq Ghazali. Click here to visit the site.
Award winning Singaporean composer, Nigel Woodford, challenged us with the task of developing an identity for his record label. His brief to us was to “keep it surreal”. Sound we represent, in speech bubbles, talking machines it is.

iMail Global is the largest email marketing agency in Asia with an audience database of 156 million. Recently, we have been asked to develop a new corporate identity…

James Kenneth Koh is an executive search firm specialising in the advertising, media and communication space. James came to ohplay with an open mind, and we responded with a search engine-esque website to communicate the scope of James’ business. Launched in the Chinese New Year of 2010, we released a special version of the main logo to celebrate the festive season and also 4 lucky numbers for all visitors.
Interior designer Karina Zabihi came to us to set a fresh new face for her design practice, KZ Designs, and also a new website that is SEO-optimised. We gave her brand a softer palette of organic tones and using brush strokes for her logo, we addressed her “Wabi Sabi” design approach. The website is built with Jquery, which makes it both light and very SEO friendly.
A brilliant idea in maternity wear realised. Our role was to provide the logo, brand identity, in store graphics, sales kit and develop the interactive website to detail Maternity Exchange’s bold concept. Know a friend who’s expecting? Visit www.maternityexchange.sg
We helped in the relaunch of the iconic 80’s windrunner jacket. From the visual identity, official interactive site, packaging, in-store experience to viral video campaigns, we pretty much conceptualized and developed the whole works for this regional exercise. Unfortunately the website is now defunct.
Singaporean advertising dynamic duo, Maurice Wee and Renee Lim approached us to develop an online portfolio to showcase their award-winning creatives. The concept we developed with the duo required Maurice to draw 18,088 frames of illustrations (which includes some rather risque fantasies). We then pieced them meticulously in Flash. Have a peep here: www.pillow-talk.org








