8Q is the new experimental wing of the Singapore Art Museum. ohplay was commissioned to develop an extensive set of print materials for its launch event and art exhibition. The concept of the event was “School” as 8Q was formerly and old school compound.
Projects In Print Category
Once upon a time, a boy met a girl to create a subtly androgynous look. The boy is called Al, who likes tailoring with a masculine edge, the other’s Alicia, who fancies all things flirty and feminine. They’re actually the same person, the schizophrenic mind of a local fashion designer, who approached ohplay to produce a brand identity and online presence for her label: AL&ALICIA.
We were asked to create an brand identity and website for Arts Business Asia – a company that connects the art world to the corporations for collaborative art projects.
The Botanic Gardens Conservation Institute (BCGI) from the UK approached us to design a poster aimed to increase natural awareness. The poster should target children and adults alike. The poster had to be translated into 10 different languages and placed in various institutions from China to Papua New Guinea. No plants were harmed during the shoot.
Club night flyers are a great creative outlet and we highly recommend creating your own parties just to design the flyers.
Award winning Singaporean composer, Nigel Woodford, challenged us with the task of developing an identity for his record label. His brief to us was to “keep it surreal”. Sound we represent, in speech bubbles, talking machines it is.

iMail Global is the largest email marketing agency in Asia with an audience database of 156 million. Recently, we have been asked to develop a new corporate identity…
Wong Kar Wai’s favourite movie still photographer Wing Shya set up a new production company called LALA STUDIO in Hong Kong and they approached us a logotype and visual identity systems for them. The brief was to be bold and striking. They loved the spot yellow and the cost effective CD case was an instant hit! It’s perforated and could be detached to distribute in 1’s, 2’s or 3’s.









